Election Analysis

Just looking at the Ipsos-Mori breakdown of the election results, I noticed some interesting figures.


The big gains in Tory vote (over 2005) were:
men 25-34 (+13%)
women 18-24 (+8%)

the big losses for Labour were
men 25-34 (-10%)
men 35-54 (-9%)
women 18-24 (-15%)
women 35-54 (-9%)
men DE (-12%)
women C2 (-15%)

Over all, the lead pf the Conservative over Labour compared to 2005 were
men 25-34 (18%)
men 55+ (12%)
women 55+ (12%)
men AB (21%)
men C1 (12%)
women C1 (10%)
women C2 (17%)

There is a lot here, but let's just pick two where there is a big swing of Labour to Conservative: men and women over 55. This is an important demographic because older people are more likely to vote (the turnout for 55-65 was 73% and for 65+ was 76%). Yet this is the demographic who most use the NHS and most use social care, they should be naturally attracted to the Labour policies in these areas. However, I think the reason why they switched from Labour was precisely because the Tory NHS and social care policies were deliberately down played by the Tories and then right-wing press.